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05 of 19Saint Petersburg59.94° N · 30.25° E

FotoLoft

A Saint Petersburg photo studio that runs with no admin: book online, get in with a code, and the price follows demand.

Year
2023
What we did
Design and code
KazanMoscowSaint PetersburgNovouralskAlmatyLahdenpohjaLimassol
FotoLoft, first screen
What was needed

A 57 m² room on Vasilyevsky Island. Paying an admin per shift was expensive, and without one bookings got lost in chats, someone still had to meet guests, and the quiet morning hours stayed empty.

What we did

We built the site and the server the studio runs on by itself. A guest picks a slot, pays, gets a smart-lock code and turns up. The price is automatic: popular hours cost more, mornings and nights less, from 600 ₽ an hour. Gift certificates, deposits and a personal account with bookings are in.

More detail

The site shows the room the way a guest will see it: the light, the furniture, the equipment that's already in the price, the make-up room and the kitchen with tea. Prices sit on the first screen, together with why they change.

Everything else happens with no people involved. Booking, payment, the door code and reminders all go through our server. Geography and IP checks stop fake bookings, so the site says it plainly: switch off your VPN when you book.

What it looks like

photoloft.ru home, full page
Scroll inside the window or drag with the mouse
Mobile version
On a phone

How it turned out

The studio runs without an admin. Occupancy rose 41% and manual bookings dropped 70%.

Measured occupancy +41%, manual bookings −70%

Built with

ReactNestJSTypeScriptPostgreSQLRedisBullMQDocker

Design

Photoshop

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